For women my age, Molly-Mae Hague has been the lifestyle guru we all adore. But this is why I - a long-time fan - and many others like me are switching off from her
It is one of the great mysteries of the modern world. Why does Molly Mae, a glorified reality star have such a hold over my generation of Gen Z women? Because you certainly can't escape the Molly-Mae effect. When, as a 25-year-old, I look around my peers, it's there in what they are wearing, what they are carrying and what they look like. In the sea of nude-coloured lounge sets they're all dressed in, the Stanley Cups they take everywhere, the perfectly manicured nails, the Gail's coffees they buy and their scraped-back bun hairstyles held in place by gel.
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